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The New Icons?: The Art of Television Advertising

The New Icons?: The Art of Television Advertising
Author: Rutherford, Paul
Price: $61.00
ISBN-10: 1442681861
ISBN-13: 9781442681866
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Delivery: BibliU Reader
Duration: Lifetime

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Description

Tracing commercials from the late 1940s, when they made their first appearance, to the early 1990s, Rutherford focuses on the shape and character of actual commercials as well as on what we do with them.