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Public Relations Planning, Research and Measurement

Public Relations Planning, Research and Measurement
Author: Mark Lavigne, Colin Babiuk, Kim Blanchette, Colleen Killingsworth
Price: $10.00
ISBN-10: 1772442887
ISBN-13: 9781772442885
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Delivery: BibliU Reader
Duration: 180 Days

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Description

Introduction by Daniel Granger This book was created to assist entry-level communicators in learning how to develop successful campaigns, as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers: the creation of executive summaries using the RACE formula; research and analysis; the setting of goals and objectives; identification of target audiences and key messages; development of strategies, tactics, timelines, and budgets; effective use of human resources in a campaign; and evaluation of a campaign's outcome. Case studies of real-life campaigns round out this invaluable guidebook.