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The Brand-Driven CEO: Embedding Brand into Business Strategy

The Brand-Driven CEO: Embedding Brand into Business Strategy
Author: Kincaid, David
Price: $38.95
ISBN-10: 1442621648
ISBN-13: 9781442621640
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Format: PDF
Delivery: BibliU Reader
Duration: Lifetime

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Description

This book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand’s potential in today’s fast changing global marketplace.