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180-day rental: Persuasion

180-day rental: Persuasion
Author: Beeson, Lillian
Price: $104.95
ISBN-10: 0190678968
ISBN-13: 9780190678968
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Format: PDF
Delivery: BibliU Reader
Duration: 180 Days

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Description

By including works from Aristotle to Kenneth Burke, Persuasion: Theory and Applications provides a comprehensive introduction to persuasion. Author Lillian Beeson offers a balance of classic rhetorical theories and contemporary social-science approaches, demonstrating how these multiple perspectives apply to various fields including politics, religion, art, entertainment, advertising, public relations, and law. The text contains relevant, controversial, and compelling examples that will engage students in the discussion of how persuasion works and show them how to effectively apply this knowledge to their everyday lives.