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180-day rental: Doing Semiotics

180-day rental: Doing Semiotics
Author: Oswald, Laura R.
Price: $34.99
ISBN-10: 0192555197
ISBN-13: 9780192555199
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Format: EPub
Delivery: BibliU Reader
Duration: 180 Days

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Description

Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.