Skip Navigation LinksEBook Details

180-day rental: Strategic Advertising Management

180-day rental: Strategic Advertising Management
Author: Percy, Larry
Price: $109.95
ISBN-10: 0192517058
ISBN-13: 9780192517050
Get It!:
Format: EPub
Delivery: BibliU Reader
Duration: 180 Days

Note:
Copy Selections To Clipboard: Copying content to the clipboard is completely disabled
Printing Pages: Printing pages is completely disabled

Description

Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.