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180-day rental: Branding: A Very Short Introduction

180-day rental: Branding: A Very Short Introduction
Author: Jones, Robert
Price: $7.99
ISBN-10: 0191066990
ISBN-13: 9780191066993
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Format: EPub
Delivery: BibliU Reader
Duration: 180 Days

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Description

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.