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180-day rental: Hiding Politics in Plain Sight

180-day rental: Hiding Politics in Plain Sight
Author: Strach, Patricia
Price: $30.99
ISBN-10: 0190606878
ISBN-13: 9780190606879
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Format: EPub
Delivery: BibliU Reader
Duration: 180 Days

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Description

Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing, as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.