Description
<p><i><b>THE MCGRAW-HILL PROFESSIONAL EDUCATION SERIES</b></i></p>
<p>These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers.</p>
<p>A six-step program for hearing and understanding customers' needs, and then selling solutions instead of products.</p>